A Key Change Can Move the Floor Under a Familiar Melody
A modulation can intensify a chorus and can also make a previously familiar note seem to belong to somebody else.
A key gives some notes a place to arrive. Change the key and the same notes can acquire a new degree of friction. Suppose a singer holds E through a movement from C major to A major. At first E helps define the character of C. In the new harmony it has a position that can feel more like support. Imagine a phrase reassuring somebody by holding one thing steady while the relationship giving it meaning alters underneath it.
The more conspicuous use of a key change is to lift a final chorus and ask a familiar object to move more air. It can have a glorious literal effect on a singer’s body. A line that was comfortable now needs to be reached. The listener can hear that effort. The approach becomes less interesting when almost any change in key and almost any lyric could have done the same job. I want to know which note feels newly at risk and what a previously ordinary decision has to cost in the new place.
Becoming a stranger to your own melody
A useful modulation can travel without anybody realising they have left. A common chord borrows authority from both places. The melody keeps its habits until an arrival makes the listener notice that the return they were waiting for is no longer available. It feels like understanding an earlier sentence differently because of what the speaker said three sentences later. Raising the volume would have had difficulty producing that result.
There is a legitimate reason to be coarse with a change. An abrupt lift can be funny, emotional or deliberately excessive. People who treat it only as an embarrassing device might be underestimating its ability to put the difficulty of singing in an exposed place, in front of people waiting to feel it. Conspicuousness can be an artistic choice. The problem arises when we judge a key change by how loudly it announces its existence and miss the changes the familiar material undergoes after the announcement.
An earlier version of the melody can become audible inside the later one. Someone can hear where the notes used to be able to stand and appreciate why coming back to the phrase now asks for something else. The physical pitch change gets discussed most because it can be named. The alteration in the listener’s point of view is the one that makes me want to go back to the song.